Zócalo Group is powered by the proprietary ZócaloNet system – a fully integrated technology suite that provides a 360º view of a company’s or brand’s influencers, evangelists and detractors. It's a holistic approach to tracking word of mouth marketing.

• Eminence Database
  “On-demand” database to manage company and/or brand-specific Eminent Influencers, Determined Detractors and Brand Evangelists.
  
  
• Prevalence (Peer Influencer) Database
  Hosted database identifies, screens and manages Peer Influencers and outreach campaigns.
  
  
• Online Communities
  Separate online community sites for Eminent Influencers, Peer Influencers and Brand Evangelists.

Through the industry’s most advanced influencer profiling, data mining, predictive modeling and campaign management system, ZócaloNet screens, targets and manages category-specific peer influencers on a local, regional and national level.