“Marketing success in today's word of mouth era requires brands to connect better than ever before with their most influential consumers. These guys get it, and will help solidify word of mouth marketing as a critical element of the marketing mix."
- Ed Keller, CEO, Keller Fay Group
Co-author, The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat and What to Buy

“Zócalo Group’s take on it strikes me as WOM, all grown up. (Well, in its 20s, anyway.) The firm focuses on sustainable, measurable WOM marketing among select audiences, the kind of talk that should support a brand for years. They’ve accounted for the brand detractors and the evangelists and everybody in-between. The formula is, of course, proprietary, but the outline sounded like WOM 2.0 to me. Not just buzz, but buzz with a purpose, and provably so, as they promise clients constantly generated metrics as part of their retainer.

Zócalo Group is on to something, and it's not just a smart market niche. It's a grown-up, holistic and strategic look at marketing as a whole that puts the discipline in the driver's seat of business planning, where it belongs."
- Lisa Keefe, Editor, Marketing News (American Marketing Association)

“The impression I got is that Zócalo views WOM not as an add-on program, but as part of a complete marketing approach that includes research, interactive activities, media/analyst/blogger relations, influencer relations, customer evangelism, and direct engagement with customers. Which I think is right on. B2B companies will benefit much more from a holistic approach to generating WOM that encompasses influencer relations, interactive components, and new strategies for creating customer evangelists than they will from one-off WOM ‘campaigns.’”
- Meghann Wooster, Associate Director of Marketing, ITSMA
Marketing on the Verge blog