More than 90 percent of Americans say a Word of Mouth (WOM) recommendation is their best source for ideas and information on products and services. 

Despite billions of dollars spent on advertising, direct mail, promotions, and countless other marketing techniques, what increasingly makes the sale is an endorsement from someone a buyer trusts. What’s needed are new tools and strategies that enable and encourage customers to own and share the message with each other.

To address this need, marketers experiment with a variety of interactive marketing, buzz marketing, public relations, influencer marketing and guerilla marketing techniques.  Some of these efforts generate short-term buzz, but few drive the genuine and sustainable word of mouth and customer evangelism that builds great brands and companies.

Zócalo Group brings a measurable discipline to help create sustainable Word of Mouth and Customer Evangelists.  

Whether you are a consumer brand, a business-to-business service or a leading not-for-profit organization, let us show you how you build sustainable Word of Mouth and Customer Evangelism into your marketing mix.

“Zocalo Group’s take on it strikes me as WOM, all grown up… Zócalo Group is on to something, and it's not just a smart market niche. It's a grown-up, holistic and strategic look at marketing as a whole that puts the discipline in the driver's seat of business planning, where it belongs."- Lisa Keefe, Editor, Marketing News (American Marketing Association) More Quotes

Zócalo Group Launches – New Agency Focused on Creating Sustainable Word of Mouth and Customer Evangelism. Learn More