Marketers are increasingly looking toward the power of Word of Mouth Marketing and Brand Evangelism, recognizing the limitations of traditional marketing in today’s world of information overload and consumer/customer control.

People talk about their insights and experiences, whether it’s about music, cleaning supplies, travel, technology or banking. Those experiences play a powerful role in shaping the perceptions and buying decisions of those who they share with family, friends, colleagues and peers.

The challenge? Many marketing and WOM programs are designed to create “buzz” but not long-term credibility and engagement. Buzz marketing programs can give a product or company “15 minutes of fame,” and are perfect for innovative new offerings and quick promotions.

Unfortunately, the marketing landscape is littered with products and offerings that were “hot” and then quickly cooled down – unable to build upon the initial buzz they achieved.

At Zócalo Group, we believe companies and brands can achieve the sustainable WOM and Brand Evangelism that go beyond buzz marketing and lead to both short-term and long-term success.

Through strategic insights and positioning, pinpoint identification and activation of category-specific influencers, and measurable initiatives, Zócalo Group helps companies achieve truly sustainable, organic WOM and brand evangelists.