Nothing beats the power of a brand evangelist. These customers – the most loyal and committed of all of your buyers – are the lifeblood of every organization. They are positively passionate about products and services they love and proactively share their experiences with others.

Today, nearly every company recognizes the necessity and reach of these evangelists.

There is nothing magical about it.  All it takes is a shift in mindset from a traditional CRM perspective of identifying the highest value customer (based on spend) to identifying the most influential and enthusiastic customer. Many organizations fail to recognize that their most valuable customers are not necessarily their most influential customers, meaning that they miss the opportunity to capitalize on – and effectively engage – the power of their strongest sales channel: Brand Evangelists.

Despite their importance, many organizations fail to fully capitalize on or engage their evangelists. They’re valued more for their purchase power than their ability to spread the word as brand ambassadors.

Zócalo Group helps companies identify, engage and extend their brand evangelists by providing the platforms, forums and tools to encourage and sustain positive word of mouth.