As the old adage goes, knowledge is power. We want to make sure you have the information and resources you need to stay up-to-date on what’s happening in the world of Word of Mouth Marketing.

Resource connections
Word of Mouth Marketing Association (WOMMA)
WOM 101 (WOMMA)
Church of the Customer
Seth Godin
Guy Kawasaki
Andy Sernovitz

Resource articles
2007 / 2006 / 2005

2007
4/12/2007 "Word on the Street", TIME
3/26/2007 Over 80% of People Trust Word of Mouth BBC News
3/19/2007 Word-of-Mouth Influencers Come From Everyday Life Brandweek

2006
12/13/2006 Yahoo!/comScore Study Proves the Power of WOM Yahoo! Press Release
10/9/2006 Brands Learning to Embrace WOM MediaPost
1/30/2006 Word of Mouth is too Important to be the Latest Ad-World Silo Ad Age

2005
11/27/2005 Evangelists Spreading the Word    U.S. News & World Report
10/23/2005 Ten Reasons Why Word of Mouth Marketing Works Online Media Daily
10/17/2005 Word of Mouth Tactics: Honest Marketing iMedia Connection
10/6/2005 WOM-Driven Consumers Spend More Online  Internet Retailer