Generating good WOM includes making an impact in the daily news. Read the Zocalo Group word of mouth marketing news below.
Webcast
10/25/2007 -“The Next Innovation Wave”-
New media is old hat now, but the innovation trend is far from over. This webcast has its sights set firmly on the future, as it asks top experts in different areas of the industry to explain what they are seeing on the horizon. ; Speakers include: Paul Rand, President and CEO, Zocalo Group, Mike Brewer, EVP, Brodeur;
Moderated by: Keith O'Brien, Executive editor, PRWeek
08/08/2007 - Paul Rand, President and CEO of Zócalo Group, shares his insights about word of mouth marketing, what it means to marketers and how it has become a unique discipline with in the marketing mix Download Now
White Paper
08/02/2007 The Six Components of Sustainable Word-of-Mouth - The Holmes Report - by Paul Rand
6/27/2007 "Relating to the Public-The Evolving Role of Public Relations In the Age of Social Media"-by Paul M. Rand and Giovanni Rodriguez
Media Coverage
2007 / 2006 / 2005
2007
12/31/2007 - Outlook 2008: Word-of-Mouth Marketing – Brandweek
11/27/2007 - "Nine Online-Ask the Expert" - three squared, Inc & Novologic, Inc Quarterly News Letter Vol 2. PDF
11/27/2007 - "Has Facebook Cracked the Code for Social Network Ads?" MediaPost Publications - New York,USA
08/27/2007 - "To Build Buzz for Its Brands, Beam's All Talk - Refocuses $ 100M Budget Toward a Singular Goal: Drive word-of-Mouth" Advertising Age
7/15/2007 “How Word of Mouth Fits In”
6/21/2007 Should You Offer A Free Trial? ''Identify people who are category influencers and will spread the word,'' says Paul Rand, founder of Zócalo Group Forbes - NY, USA
5/1/2007 "New Thinking: Talking About Word-of-Mouth Marketing with Zócalo Group's Paul Rand" ITSMA E-ZINE
4/23/2007 "Zocalo influencing 'influencers'" Chicago Sun-Times
4/16/2007 Webdenda: People and Accounts of Note New York Times
4/13/2007 "A Note on Word of Mouth Marketing for B2B" Marketing on the Verge (Blog)
4/12/2007 Lew Lazare on Zócalo Group Launch Chicago Sun-Times
4/11/2007 "New Word-Of-Mouth Agency Zócalo Group Launches", Bulldog Reporter
4/10/2007 “Omnicom Opens 'Town Square' Word-of-Mouth Agency” MediaBuyerPlanner
4/10/2007 “Chicago Gets New WOM Agency: Zocalo” MarketingVOX
4/10/2007 “Extend Your ‘Fifteen Minutes of Fame’” Buzzy Bee (Blog)
4/9/2007 “Omnicom and Ketchum Launch New Word-of-Mouth Firm” The Holmes Report
4/9/2007 “WOM for when your mouth is empty” Ubiquitous Marketing (Blog)
4/9/2007 “Omnicom creates word-of-mouth agency” BtoB Online
4/9/2007 “Omnicom launches new WOM agency” PRWeek
4/9/2007 “Zocalo Group Launches in Chicago” Adweek
4/5/2007 “Paul Rand on Military Blogs" Pritzker Military Library (Video)
4/1/2007 “Talk is Cheap” Colorado Springs Gazette
4/1/2007 “Guerrilla Marketing's Monkey Business” DestinationCRM
2/26/2007 “Oh, grow up!” Marketing News (Blog)
1/1/2007 “Word-of-Mouth Marketing” Brandweek
2006
12/17/2006 “Brands for the Chattering Masses” New York Times
12/12/2006 “Paul Rand on Sustainable Word of Mouth” WOMMA (Video)
12/11/2006 “Chicago heart of word-of-mouth ads” Chicago Tribune
11/1/2006 “What We’ve Learned from Personalized Media” PRISM (PDF)
10/29/2006 “Want to Build Up Blog Buzz? Start Writing Checks for $8” Ad Age
4/3/2006 “I am @ work right now — check this out” Crain’s Chicago Business
1/23/006 “Paul Rand on Creating Sustainable Customer Relationships” coBRANDiT (Video)
2005
12/15/2005 “Paul Rand on Creating an Effective WOM Campaign” WOMMA (podcast)
11/28/2005 “Meet Jane Geek” Businessweek
9/28/2005 “Understanding and Managing Negative Word of Mouth” Ketchum: Insights
7/1/2005 “Media Gets Personal” Ragan Co.
3/29/2005 “Customer Evangelism and the Power of Word of Mouth” Ketchum: Insights
