Generating good WOM includes making an impact in the daily news.  And learning about the discipline requires easy access to the right word of mouth marketing information.  Read the Zócalo Group word of mouth marketing news and bookmark this page to help you learn more. Webcasts, podcasts and research papers are featured below as well.

Media Coverage

2010
2/23/2010 "Buzz Control" Forbes
2/21/2010 "New Guidelines aimed at making advertisements in Tweets more transparent" Chicago Tribune
2/18/2010 "WOMMA lays out disclosure guidelines for social media" PRWeek
2/18/2010 "How to Bring Your Brand to Life Today" FOX Business
2/17/2010 "WOMMA lays out disclosure guidelines for social media" Medical Marketing & Media
2/17/2010 "FDA Social Media Guidelines: Top 7 WOMMA Social Media Disclosure Recommendations" Roska Digital Blog
2/8/2010 "Rebuilding TRUST" PRWeek
2/8/2010 "In Age of Friending, Consumers Trust Their Friends Less" AdAge
2/2/10 "A Short (and Personal) History of Social Media" AdAge
1/27/2010 "Word-of-mouth marketing increasingly spikes interest among marketers" Medill Reports Chicago
1/12/2010 "Consumers Put Their Heads Together to Create Ads for, er, um, Other Consumers" New York Times

2009
12/11/09 "California Pizza Most-Recommended Casual Chain" MediaPost
12/10/09 "Zocalo, Marc Research create 'Recommendation Index'" PRWeek
12/9/2009 "Index cracks code on word-of-mouth advertising" Pizzamarketplace.com
12/9/2009 "The most recommended casual-dining chains" Nation's Restaurant News
12/8/2009 "Newly Launched Recommendation Index(SM) Identifies Brands Most Recommended by U.S. Consumers - Provides Insight Into Leading Influence on Purchase Behavior" (Wall Street Journal, MarketWatch, EarthTimes, SmartBrief)
12/1/2009 "Updated FTC guidelines spur a review of digital strategies" PRWeek
11/20/2009 "Society for New Communications Research Recognizes Zócalo Group for its Digital Footprint Index" (Bulldog Reporter, MarketWatch)
10/6/2009 "Nissan Builds Viral Excitement for Leaf Electric Car" New York Times
10/6/2009 "New Rule for Marketers: Mandatory Disclosure When Working With Online Bloggers" Promo Magazine
10/5/2009 "FTC Cracks Down On Celeb Endorsements" The Wrap
10/5/2009 "FTC Tells Bloggers and Advertisers to Come Clean" TechNews World
09/26/2009 "On Measuring Social Media...thoughts and a scorecard" WebMetricsGuru Blog
09/24/2009 "Agency Approaches to Measuring Social Media" The Net-Savvy Executive Blog
09/23/2009 "Better than coffee" 15 Ideas Blog
09/15/2009 "Should Blogger Sponsorship Deals Be Regulated?" U.S. News & World Report
08/24/2009 "Industry reacts to accusations that agency 'gamed' AppStore" PRWeek
08/11/2009 "The height by width by depth of digital WOM" brand-e.biz
08/03/2009 "Online Brand Measure Launched" mrweb.com
08/03/2009 "Zocalo Group Unveils Digital Footprint Index" The Holmes Report
07/31/2009 "Zócalo Group Introduces Digital Footprint Index" PRWeek
07/30/2009 "Proposed FTC Guidelines are a welcome upgrade" PRWeek
07/30/2009 "Zocalo Group Unveils Digital Footprint Index To Help Brands Better Understand, Measure and Accelerate Earned Social Media Measurement" The Wall Street Journal  (CNBC, TradingMarkets.com, Earthtimes, MarketWatch, Yahoo! Finance, MSN Money, Web 2.0 Journal, BusinessWeek)
07/16/2009 "Mommy blogger PR boycott a stance against irrelevant pitches" PRWeek
07/12/2009 "Approval by a Blogger May Please a Sponsor" NY Times
06/25/2009 "FTC mulls disclosure rules for bloggers" Examiner
06/21/2009 "Can You Believe What You Read on the Web?" Parade Magazine
05/18/2009 "Gloves off: Is paid blogging ethically sound?" DMNews
05/14/2009 "Holmes Report Names Word of Mouth and Social Media Marketing Shop Zocalo Group 'New Media Agency of the Year' " The Wall Street Journal (Yahoo! Finance, Reuters, EarthTimes, Wazzupnews.com, )
04/13/2009 "NEWS FRONT-TECH: J&J Takes Baby Steps Toward Social Media" Brandweek
03/16/2009 "Analysis: Paid blogger coverage gets mixed reviews" PRWeek
03/05/2009 "WOMMA Submits Comments on FTC's Proposed Revisions to Advertising Guidelines on Testimonials and Endorsements" Reuters
 
2008

10/07/2008 "Focus on Blogs: Closed Web chats are opening up traditional focus group methods, and leading to insights" Adweek
07/14/2008 "Better ROI or your money back, says buzz agency" Ad Age
05/19/2008 "SheSpeaks, other niche agencies get marketers listening; Focusing on a specific demographic could be key to staking a claim" Ad Age

2007

12/31/2007 "Outlook 2008: Word-of-Mouth Marketing" Brandweek
11/27/2007 "Nine Online-Ask the Expert" - three squared, Inc & Novologic, Inc Quarterly News Letter Vol 2. PDF
11/27/2007 "Has Facebook Cracked the Code for Social Network Ads?" MediaPost Publications - New York, USA
08/27/2007 "To Build Buzz for Its Brands, Beam's All Talk - Refocuses $ 100M Budget    Toward a Singular Goal: Drive word-of-Mouth" Advertising Age
7/15/2007 "How Word of Mouth Fits In"
6/21/2007 Should You Offer A Free Trial? ''Identify people who are category influencers and will spread the word,'' says Paul Rand, founder of Zócalo Group Forbes - NY, USA
5/1/2007 "New Thinking: Talking About Word-of-Mouth Marketing with Zócalo Group's Paul Rand" ITSMA E-ZINE
4/23/2007 "Zocalo influencing 'influencers'" Chicago Sun-Times
4/16/2007 Webdenda: People and Accounts of Note New York Times
4/13/2007 "A Note on Word of Mouth Marketing for B2B" Marketing on the Verge (Blog)
4/12/2007 Lew Lazare on Zócalo Group Launch Chicago Sun-Times
4/11/2007 "New Word-Of-Mouth Agency Zócalo Group Launches", Bulldog Reporter
4/10/2007 "Omnicom Opens 'Town Square' Word-of-Mouth Agency" MediaBuyerPlanner
4/10/2007 "Chicago Gets New WOM Agency: Zocalo" MarketingVOX
4/10/2007 "Extend Your 'Fifteen Minutes of Fame'" Buzzy Bee (Blog)
4/9/2007 "Omnicom and Ketchum Launch New Word-of-Mouth Firm" The Holmes Report
4/9/2007 "WOM for when your mouth is empty" Ubiquitous Marketing (Blog)
4/9/2007 "Omnicom creates word-of-mouth agency" BtoB Online
4/9/2007 "Omnicom launches new WOM agency" PRWeek
4/9/2007 "Zocalo Group Launches in Chicago" Adweek
4/5/2007 "Paul Rand on Military Blogs" Pritzker Military Library (Video)
4/1/2007 "Talk is Cheap" Colorado Springs Gazette
4/1/2007 "Guerrilla Marketing's Monkey Business" DestinationCRM
2/26/2007 "Oh, grow up!" Marketing News (Blog)
1/1/2007 "Word-of-Mouth Marketing" Brandweek

2006
12/17/2006 "Brands for the Chattering Masses" New York Times
12/12/2006 "Paul Rand on Sustainable Word of Mouth" WOMMA (Video)
12/11/2006  "Chicago heart of word-of-mouth ads" Chicago Tribune
11/1/2006 "What We've Learned from Personalized Media" PRISM (PDF)
10/29/2006 "Want to Build Up Blog Buzz? Start Writing Checks for $8" Ad Age
4/3/2006 "I am @ work right now -- check this out" Crain's Chicago Business
1/23/006 "Paul Rand on Creating Sustainable Customer Relationships" coBRANDiT (Video)

2005
12/15/2005 "Paul Rand on Creating an Effective WOM Campaign" WOMMA (podcast)
11/28/2005 "Meet Jane Geek" Businessweek
9/28/2005 "Understanding and Managing Negative Word of Mouth" Ketchum: Insights
7/1/2005 "Media Gets Personal" Ragan Co.
3/29/2005 "Customer Evangelism and the Power of Word of Mouth" Ketchum: Insights

Webcast

11/12/09 "David Kissel on Future of Advertising" - Join Dave Kissel, Partner at Zócalo Group, as he discusses the importance of word of mouth and what it means as part of a growing trend within the advertising/marketing industry.
10/25/2007 "The Next Innovation Wave"- New media is old hat now, but the innovation trend is far from over. This webcast has its sights set firmly on the future, as it asks top experts in different areas of the industry to explain what they are seeing on the horizon. ; Speakers include: Paul Rand, President and CEO, Zócalo Group, Mike Brewer, EVP, Brodeur; Moderated by: Keith O'Brien, Executive editor, PRWeek

Podcast

1/27/2010 Zócalo Group's Paul Rand Taps Virtual Focus Group Join Paul Rand and Chain Leader Contributing Editor, Monica Rogers, as they discuss the benefits and drawbacks of how the internet is affecting today's restaurant industry.
5/14/2009 "WOMMA Live From WOMM-U" John Havens from BlogTalkRadio speaks with Paul M. Rand, President and CEO of the Zócalo Group and Anthony E. DeResta live in Miami.
08/08/2007 - Paul Rand, President and CEO of Zócalo Group, shares his insights about word of mouth marketing, what it means to marketers and how it has become a unique discipline with in the marketing mix Download Now

White Paper

07/30/2009 Measuring Digital Word of Mouth
08/02/2007 The Six Components of Sustainable Word-of-Mouth -The Holmes Report by Paul Rand
6/27/2007 Relating to the Public-The Evolving Role of Public Relations In the Age of Social Media"-by Paul M. Rand and Giovanni Rodriguez