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Generating good WOM includes making an impact in the daily news. Read the Zocalo Group word of mouth marketing news below.

News
Webcast
arrow 10/25/2007 -“The Next Innovation Wave”- New media is old hat now, but the innovation trend is far from over. This webcast has its sights set firmly on the future, as it asks top experts in different areas of the industry to explain what they are seeing on the horizon. ; Speakers include: Paul Rand, President and CEO, Zocalo Group, Mike Brewer, EVP, Brodeur; Moderated by: Keith O'Brien, Executive editor, PRWeek

Podcast
arrow 08/08/2007 - Paul Rand, President and CEO of Zócalo Group, shares his insights about word of mouth marketing, what it means to marketers and how it has become a unique discipline with in the marketing mix Download Now

White Paper
arrow 08/02/2007 The Six Components of Sustainable Word-of-Mouth - The Holmes Report - by Paul Rand
arrow6/27/2007 "Relating to the Public-The Evolving Role of Public Relations In the Age of Social Media"-by Paul M. Rand and Giovanni Rodriguez

Media Coverage
2007 / 2006 / 2005

2007
arrow 12/31/2007 - Outlook 2008: Word-of-Mouth Marketing – Brandweek
arrow 11/27/2007 - "Nine Online-Ask the Expert" - three squared, Inc & Novologic, Inc Quarterly News Letter Vol 2. PDF
arrow 11/27/2007 - "Has Facebook Cracked the Code for Social Network Ads?" MediaPost Publications - New York,USA
arrow 08/27/2007 - "To Build Buzz for Its Brands, Beam's All Talk - Refocuses $ 100M Budget Toward a Singular Goal: Drive word-of-Mouth" Advertising Age
arrow 7/15/2007 “How Word of Mouth Fits In”
arrow 6/21/2007 Should You Offer A Free Trial? ''Identify people who are category influencers and will spread the word,'' says Paul Rand, founder of Zócalo Group Forbes - NY, USA
arrow 5/1/2007 "New Thinking: Talking About Word-of-Mouth Marketing with Zócalo Group's Paul Rand" ITSMA E-ZINE
arrow 4/23/2007 "Zocalo influencing 'influencers'" Chicago Sun-Times
arrow 4/16/2007 Webdenda: People and Accounts of Note New York Times
arrow 4/13/2007 "A Note on Word of Mouth Marketing for B2B" Marketing on the Verge (Blog)
arrow 4/12/2007 Lew Lazare on Zócalo Group Launch Chicago Sun-Times
arrow 4/11/2007 "New Word-Of-Mouth Agency Zócalo Group Launches", Bulldog Reporter
arrow 4/10/2007 “Omnicom Opens 'Town Square' Word-of-Mouth Agency” MediaBuyerPlanner
arrow 4/10/2007 “Chicago Gets New WOM Agency: Zocalo” MarketingVOX
arrow 4/10/2007 “Extend Your ‘Fifteen Minutes of Fame’” Buzzy Bee (Blog)
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4/9/2007 “Omnicom and Ketchum Launch New Word-of-Mouth Firm” The Holmes Report
arrow 4/9/2007 “WOM for when your mouth is empty” Ubiquitous Marketing (Blog)
arrow 4/9/2007 “Omnicom creates word-of-mouth agency” BtoB Online
arrow 4/9/2007 “Omnicom launches new WOM agency” PRWeek
arrow 4/9/2007 “Zocalo Group Launches in Chicago” Adweek
arrow 4/5/2007 “Paul Rand on Military Blogs" Pritzker Military Library (Video)
arrow 4/1/2007 “Talk is Cheap” Colorado Springs Gazette
arrow 4/1/2007 “Guerrilla Marketing's Monkey Business” DestinationCRM
arrow 2/26/2007 “Oh, grow up!” Marketing News (Blog)
arrow 1/1/2007 “Word-of-Mouth Marketing” Brandweek

2006
arrow 12/17/2006 “Brands for the Chattering Masses” New York Times
arrow 12/12/2006 “Paul Rand on Sustainable Word of Mouth” WOMMA (Video)
arrow 12/11/2006  “Chicago heart of word-of-mouth ads” Chicago Tribune
arrow 11/1/2006 “What We’ve Learned from Personalized Media” PRISM (PDF)
arrow 10/29/2006 “Want to Build Up Blog Buzz? Start Writing Checks for $8” Ad Age
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4/3/2006 “I am @ work right now — check this out” Crain’s Chicago Business
arrow 1/23/006 “Paul Rand on Creating Sustainable Customer Relationships” coBRANDiT (Video)

2005
arrow 12/15/2005 “Paul Rand on Creating an Effective WOM Campaign” WOMMA (podcast)
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11/28/2005 “Meet Jane Geek” Businessweek
arrow 9/28/2005 “Understanding and Managing Negative Word of Mouth” Ketchum: Insights
arrow 7/1/2005 “Media Gets Personal” Ragan Co.
arrow 3/29/2005 “Customer Evangelism and the Power of Word of Mouth” Ketchum: Insights