Word of Mouth marketing is one of the most impactful and measurable marketing disciplines available today. Increases in positive recommendations have been proven to be powerful drivers of sales while increases in negative recommendations have been proven to directly hurt sales.

Through our Digital Footprint Analysis, Digital Footprint Index and Word in the Square Reports, we begin every program by not only providing insight and understanding of how a brand is talked about online and beyond its paid digital marketing efforts, but by setting a literal benchmark for measurement. Over the course of a program, as we engage industry eminents to drive conversations and recommendations, we can explicitly measure the extent to which we grow your brand's conversational marketshare and further your brand's digital footprint in relation to your competitors. Capture the power of word of mouth marketing by measuring the impact of your campaigns and strategies.