Welcome to Zócalo Group Word of Mouth Marketing & Advertising

Discover the Zocalo Group
More than 90 percent of Americans say a Word of Mouth (WOM) recommendation is their best source for ideas and information on products and services.

Despite billions of dollars spent on advertising, direct mail, promotions, and countless other marketing techniques, what increasingly makes the sale is an endorsement from someone a buyer trusts. What’s needed are new tools and strategies that enable and encourage customers to own and share the message with each other.

To address this need, marketers experiment with a variety of interactive marketing, buzz marketing, public relations, influencer marketing and guerrilla marketing techniques. Some of these efforts generate short-term buzz, but few drive the genuine and sustainable word of mouth and brand evangelism that builds great brands and companies.

Zócalo Group brings a measurable discipline to help create sustainable Word of Mouth and Brand Evangelists.

Whether you are a consumer brand, a business-to-business service or a leading not-for-profit organization, let us show you how you build sustainable Word of Mouth and Brand Evangelism into your marketing mix.

“- Marketing success in today's word of mouth era requires brands to connect better than ever before with their most influential consumers. These guys get it, and will help solidify word of mouth marketing as a critical element of the marketing mix."
- Ed Keller, CEO, Keller Fay Group
Co-author, The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat and What to Buy
More Quotes

4/13/2008-J&J Takes Baby Steps Toward Social Media-Brandweek-Earlier this month, Johnson & Johnson invited 56 influential mothers/bloggers to an all-expenses-paid trip to a three-day conference in New Jersey where they had breakout sessions on everything from wine tasting to infant eye exams.

4/7/2008-Focus on Blogs-AdWeek-
Closed Web chats are opening up traditional focus group methods, and leading to insights

03/12/2008 - Word-of-mouth may be the voice of a new era in marketing

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