Your brand's integrity and reputation are its most valuable assets. The ethical management of word of mouth marketing campaigns is critical to supporting and enhancing that brand trust. Our team of WOM experts ensures that our brand engagements are ethical and within the strict guidelines of our industry.

Zócalo Group is a long-time member of the Word of Mouth Marketing Association (WOMMA) and strictly adheres to the WOMMA Code of Ethics. Paul Rand, Zocalo's President and CEO, is WOMMA's President-Elect and chair of the Association's Ethics Council--actively helping drive industry education and compliance in this critical area.