Director – B2C Practice

Zócalo Group helps brands, companies and organizations create sustainable word of mouth and Brand Evangelists.  Rather than creating "bolt-on" WOM tactics to traditional advertising, marketing, direct, PR or interactive marketing programs, Zócalo Group’s proprietary methodologies and ZócaloNet system provide the most holistic and measurable WOM and customer evangelism approach available today.  We are a part of Omnicom Group, Inc. (NYSE: OMC) and Ketchum, a global public relations agency.

We are currently seeking a Director join our Business-to-Consumer Practice. 

Key Responsibilities

·         Serve as lead contact for clients, provide guidance to ensure programs align with business strategy, and manage program execution and implementation
·         Provide counsel and guidance to clients with regard to emerging business and communication issues related to work of mouth
·         Develop marketing and communication programs to drive word of mouth activities
·         Demonstrate an in-depth knowledge of clients’ business, anticipating and addressing opportunities and issues
·         Manage teams and keep them motivated to work in the best interest of clients while continuing to develop their skills and creativity
·         Manage project financials

Minimum Qualifications

·         Bachelor’s degree in Communications, Public Relations, Business/Marketing, or a related field. Master’s degree in a business or communications field desirable
·         Ten years PR experience; minimum of five years agency and two years supervisory experience
·         Exceptional analytical skills
·         Experience developing creative marketing programs to achieve business objectives
·         Ability to manage multi-faceted projects with multiple partners
·         Demonstrated track record of building strong client relationships, account teams, and delivering programs that meet or exceed anticipated results