Associate—Online Conversations and New Media

Zócalo Group helps brands, companies and organizations create sustainable word of mouth and Brand Evangelists.  Rather than creating "bolt-on" WOM tactics to traditional advertising, marketing, direct, PR or interactive marketing programs, Zócalo Group’s proprietary methodologies and ZócaloNet system provide the most holistic and measurable WOM and customer evangelism approach available today.  We are a part of Omnicom Group, Inc. (NYSE: OMC) and Ketchum, a global public relations agency.

We are currently seeking an Associate to manage online conversations, including blogs, online forums, interactive communities and social networking.

Key Responsibilities                                                 

• Research and identify high-traffic blogs, discussion forums, social networking sites and other online conversations relevant to clients
• Monitor conversations and identify leading online voices in various online venues
• Research, identify and analyze trends, issues or topics that may be relevant to client
• Create online postings when appropriate
• Develop online conversation strategies to support client objectives
• Identify and leverage the latest web groups, media platforms, websites, web tools and emerging technology
• Serve as the primary resource and strategic lead for online activities
• Ensure account team has appropriate information, resources and direction to deliver exceptional results

Minimum Qualifications

• Bachelor’s degree plus 3-4 years of communications experience, agency experience preferred
• Proven track record of managing online programs related to blogging, online forums, etc.
• Experience in blogging, blog development, blogger relations or social networking
• Strong research and analytical skills
• Demonstrated ability to work in team environment
• Excellent written and verbal communication skills

Zócalo Group is an equal opportunity employer—EOE/AA M/F/V/D