Different Markets. Different Needs. Different Approaches.
Consumers and businesses buy differently. Understanding and addressing the needs of both markets requires specialized understanding, approaches and expertise of word of mouth marketing. Zócalo Group has the experience and recognized and awarded experts in both marketing disciplines.
Business-to-Consumer
Objectives:
- Drive trial and adoption
- Encourage engagement
and advocacy
|
Business-to-Business
Objectives:
- Shrink sales cycle
- Encourage engagement and advocacy
- Stimulate channel involvement
|
How:
- Define and reinforce “ownable”
market position
- Dramatize relevance
- Create multiple touch points
- Provide reasons and resources
to share
|
How:
- Define and reinforce “ownable”
market position
- Capitalize on interest in greater involvement
- Provide reasons and resource
to share
|
