As social media continues to evolve and align itself with many of today's marketing strategies, ethical disclosure along online channels becomes imperative to successful programming.  Since the FTC's updated Guides Concerning the Use of Endorsements and Testimonials in Advertising took effect last December, the industry has continued to struggle for ways of understanding and practicing the new requirements around transparent disclosure.

The Word of Mouth Marketing Association (WOMMA)--having worked closely with the FTC--has answered the call. If you haven't seen this week's release of their "Social Media Marketing Disclosrue Guide," then you're in for a treat. Designed to be incredibly hands-on and helpful, the simple two-page guide provides an overview and examples on how to disclose along a variety of social media platforms.

Hopefully, you find them to be a great resource. In my new role as President of WOMMA, please join me in a discussion around this topic in a webinar held on March 1, 11Am-12PM CST. To register, or learn more, visit www.womma.org.