Ahh.. the Super Bowl - the night when we all eat too many carbs, too much taco dip and either watch the game with genuine interest or simply state," I'm watching it for the commercials."
It's also the night when marketers sit with bated breath to see how months of hard work will be received by the public at large. We review, critique and measure the reaction of those expensive 30-second spots.
I'm not here to argue the creativity of any one commercial, or the brands and agencies that produced them. Some were great; others... not so much. Personal opinions are just that - personal. AdFreak has some interesting ideas on 15 things you can purchase instead of a Super Bowl commercial for $2.6 million (4 games with Favre as QB? Really?). And here's an oft-debated question: is the Super Bowl spot worth it to the people not playing in it?
As word of mouth marketing grows and with 92% of folks trusting their friends and family for recommendations over anything else, the core question to ask yourself before putting your 30-seconds out there is: would anyone recommend my brand after seeing this? Sure, I laughed at the sight of Betty White being tackled to the ground, but it doesn't make me want to go out and buy a Snickers.
