Earlier this morning, we announced the product of a joint analysis with
M/A/R/C Research that scores brands based upon the volume of positive
recommendations versus negative recommendations. The result is the
Recommendation Index.
To kick off the announcement, we'd like
to invite everyone to a webinar next week, Monday Dec. 14th at 2:00 CT.
Registration is live at www.recommendationindex.com.
Each quarter, the report will focus on a different industry segment, providing an overall ranking of both positively and negatively recommended brands - as well as how and why people talk about them - both over time and against competitors.
By knowing the words and phrases with which people are making recommendations in a category, it becomes possible to deliberately drive and amplify those qualities that matter most to consumers. The Recommendation IndexSM provides a significant competitive advantage in intentionally shaping and tracking how you are being recommended. The result of which is a direct relationship between your volume of recommendations and its impact on sales.
Full
details of the report are available on our site, and the presentation will be
posted for those unable to join us for the webinar.
