Who would have thought that a social media platform could drive conversation and build the value of a recommendation...simply by taking away features?
Consider Facebook Lite - a "slimmed down" version of Facebook. The new platform was announced after Facebook bought social media aggregator Friendfeed. Originally intended for people with slow internet connections (or areas with low bandwidth), the platform is generating a great deal of conversation, ranging from general features to questions about developing applications. (All this talk about a service being rolled out only in the US and India)
Conversations around the recent Facebook Lite are increasingly positive, focusing on its simplicity and clean interface. However, brands should take note that Facebook Lite does not include Page updates (meaning that users who switch to the service will miss out on conversations). Despite this seeming drawback, Facebook is looking to encourage people to use social media more easily, and the lite service provides a great "introduction" to social media.
In many ways, Facebook is positioning itself as direct competitor to other social media. Recently, the popular platform announced that it was adopting Twitter-style tracking into status updates. By purchasing Friendfeed, Facebook also expands into social media aggregation, promising an ideal one-step platform for integrating conversations across a variety of social media channels. By creating the "lite" version, Facebook promises a more accessible entry point for people unfamiliar with social media, as well as a channel for those who want to live application-free. With Facebook acquiring 300 million members, it has begun focusing on creating unique online experiences while simultaneously maintaining consistent growth. In short, creating a more accessible service like Facebook Lite drives recommendations by providing a platform which eases users into social media experiences.
Facebook is successfully building the value of a recommendation by providing an introductory, unique social media experience which moves towards a more integrated platform. This has helped the social media giant drive conversation, and people are discussing it both pro (ease of use) and con (minimal brand and application presence).
In short, Facebook is investing in its own social media capital.
Consider Facebook Lite - a "slimmed down" version of Facebook. The new platform was announced after Facebook bought social media aggregator Friendfeed. Originally intended for people with slow internet connections (or areas with low bandwidth), the platform is generating a great deal of conversation, ranging from general features to questions about developing applications. (All this talk about a service being rolled out only in the US and India)
Conversations around the recent Facebook Lite are increasingly positive, focusing on its simplicity and clean interface. However, brands should take note that Facebook Lite does not include Page updates (meaning that users who switch to the service will miss out on conversations). Despite this seeming drawback, Facebook is looking to encourage people to use social media more easily, and the lite service provides a great "introduction" to social media.In many ways, Facebook is positioning itself as direct competitor to other social media. Recently, the popular platform announced that it was adopting Twitter-style tracking into status updates. By purchasing Friendfeed, Facebook also expands into social media aggregation, promising an ideal one-step platform for integrating conversations across a variety of social media channels. By creating the "lite" version, Facebook promises a more accessible entry point for people unfamiliar with social media, as well as a channel for those who want to live application-free. With Facebook acquiring 300 million members, it has begun focusing on creating unique online experiences while simultaneously maintaining consistent growth. In short, creating a more accessible service like Facebook Lite drives recommendations by providing a platform which eases users into social media experiences.
Facebook is successfully building the value of a recommendation by providing an introductory, unique social media experience which moves towards a more integrated platform. This has helped the social media giant drive conversation, and people are discussing it both pro (ease of use) and con (minimal brand and application presence).
In short, Facebook is investing in its own social media capital.
