Every once in awhile, there's an article that proclaims the death of social media, usually prompted by a study proving that social media is sometimes used in frivolous ways. As a result, conversation is driven around either a specific social media tool, or the idea of social media in general. It becomes a great debate as to whether companies should engage in social media - as well as HOW they should engage.
The how is relatively easy - a strong social media strategy helps drive word of mouth, and as a result, recommendations. Strong social media strategies include:
• Identifying who is talking about a brand
• What themes are being discussed about the brand
• What social media channels are being used
In short, everything that is covered by the Zócalo Group Digital Footprint.
Strong social media strategies are dependent on conversations, not channels. Such channels are used in ways that foster conversation, that engage customers, and with an increasing number of people engaging in social media (most notably women), social media still has a healthy life ahead of it.
As far as the should, maybe this video will help clarify the ways in which a strong social media strategy can help drive word of mouth about your brand:
(Special thanks to Ryan Choyeski for sharing this video)
