When using social media, everyone at every agency is looking for the killer application - that one piece of software that begins to bring it all together. A "one stop shop" that allows brands to track conversations in various social media (Facebook, Twitter, etc), to be better able to engage in stronger influencer relations, and in a way that is relatively user-friendly.
We are one step closer towards that killer app.
Although still in beta, one up-and-coming social media (which is getting strong positive word-of-mouth) is Peoplebrowsr. (Yes, the mispelling is intentional) I was fortunate enough to witness a demonstration as part of a Chicago Net Tuesday Meetup, and in my opinion, although there's room for growth, this is one great first step towards the ultimate app.
Simply put, peoplebrowsr allows someone to not only track Twitter (much like Tweetdeck), but also integrates Facebook, Twitter, LinkedIn, Seesmic, and other social media platforms. Using your Twitter ID and password as a sign-in, you can begin simply by tracking Twitter Feeds, and then slowly integrating other services. Peoplebrowsr allows for various kinds of searches across various platforms and comes with three modes: Lite, Advanced, and Business. (Fortunately, it is easy to switch between the three). In fact, as a personal tool to track conversations, Peoplebrowsr has some definite advantages. (Peoplebrowsr also has an Adobe AIR application, for those who require an offline client).
But the real strength is in "business mode." One strength of business mode is that not only can you use one platform to tweet from various IDs (a definite benefit for social marketing agencies), but you can also vote on the sentiment of conversation. With business mode there is also a "campaign manager" feature that allows you to target key tweeters, create priorities for tweets (essentially, creating a "to-do" list), organizing Twitter followers into groups (much like Tweetdeck), and determining a user's presence on other social media platforms. Useful for both social media and WOM campaigns, Peoplebrowsr becomes a critical tool in implementing a strong, thorough, social media strategy.
It's well worth checking out.
We are one step closer towards that killer app.
Although still in beta, one up-and-coming social media (which is getting strong positive word-of-mouth) is Peoplebrowsr. (Yes, the mispelling is intentional) I was fortunate enough to witness a demonstration as part of a Chicago Net Tuesday Meetup, and in my opinion, although there's room for growth, this is one great first step towards the ultimate app.
Simply put, peoplebrowsr allows someone to not only track Twitter (much like Tweetdeck), but also integrates Facebook, Twitter, LinkedIn, Seesmic, and other social media platforms. Using your Twitter ID and password as a sign-in, you can begin simply by tracking Twitter Feeds, and then slowly integrating other services. Peoplebrowsr allows for various kinds of searches across various platforms and comes with three modes: Lite, Advanced, and Business. (Fortunately, it is easy to switch between the three). In fact, as a personal tool to track conversations, Peoplebrowsr has some definite advantages. (Peoplebrowsr also has an Adobe AIR application, for those who require an offline client).But the real strength is in "business mode." One strength of business mode is that not only can you use one platform to tweet from various IDs (a definite benefit for social marketing agencies), but you can also vote on the sentiment of conversation. With business mode there is also a "campaign manager" feature that allows you to target key tweeters, create priorities for tweets (essentially, creating a "to-do" list), organizing Twitter followers into groups (much like Tweetdeck), and determining a user's presence on other social media platforms. Useful for both social media and WOM campaigns, Peoplebrowsr becomes a critical tool in implementing a strong, thorough, social media strategy.It's well worth checking out.
