Have you ever wondered how big brands use social media to drive their business? What about engaging the people behind these leading companies in real conversations? All your questions and more will be answered at this month's BlogWell conference in San Francisco on June 23rd. Zocalo Group will be joining the excitement as a sponsor of the event, so make sure to stop by our table and introduce yourself!

In today's competitive market where organic conversation along social media channels has taken on a life of its own, it has become imperative to understand how to use Web 2.0 tools to grow business. Brands including Dell, Wells Fargo, General Mills, Pepsi and Intuit will offer first-hand accounts and advice on what it takes to successfully integrate and utilize social media in today's market. Each case study will help illustrate what it takes to create great content, engage a variety of audiences, maneuver through regulations and ethics, battle negative word of mouth or resistance from internal structures, and master the tools of the trade.

BlogWell runs from 1-5pm and is held at Mission Bay at UCSF. Presented by GasPedal and the Blog Council, it is sure to be a great afternoon. Check out the below testimonials from GasPedal's website as proof!

"The discussions were thought-provoking and inspirational. In fact, I sketched out a revised Web 2.0 marketing strategy during one of the sessions." - Jim Lein, Oracle

"The case study approach was particularly insightful and engaging and gave a comprehensive view of how social media can be leveraged as a marketing vehicle." - Marianne Salciccia, Sun Microsystems