Last week, I was floored by the wit and humor of McDonald's new commercial featuring a fish singing, "Bring me back that filet o' fish, bring me that fish," before a bearded gentlemen enjoying a sandwich in an otherwise ordinary garage.

"My first reaction was to rewind, watch, rewind, watch again [hat tip to TiVo.]
Then I went online to send it to friends."

Expecting to see the entire commercial available on YouTube, I was surprised to learn the commercial was not uploaded by McDonald's or their ad agency responsible for the shoot. Instead, there were three handheld dubs of the commercial - wobbly, out-of-focus, and showing the frame of the TVs from which they were ripped.

With all issues of media format migration aside (and the copyright issues embedded within that old argument,) I was thankful that these other consumers found the same humor in the commercial - enough so that they spent the time converting the format by hand and uploading to YouTube.

If you are a brand of any size creating content that is meant to be viewed, make it just as easy to share.

If the content is good, as good as McDonald's and singing fish, your consumers will maximize the reach if you just make it easy and meet them halfway.