A recommendation is only as effective as the trust earned by the source.
The true effectiveness of online engagement is its ability to influence. Earn the trust of your Online Influencers through authentic, transparent interaction that adds value to the community.
There is often only one shot at getting this right.
A buzz marketing campaign around your brand or new product launch can be effective if you want to drive short-term attention. However, the process of doing so can be harmful if you also intend to build long-term relationships with influencers with the goal of driving sustainable word of mouth.
So take your time.
Today it might be Twitter.
Tomorrow it's a Facebook page.
As you take your first steps into the living web,
listen, learn, and ask questions - of everyone.
The people you meet along the way can become your biggest advocates. And in the process, you will earn the kind of trust that elicits advocacy.
The true effectiveness of online engagement is its ability to influence. Earn the trust of your Online Influencers through authentic, transparent interaction that adds value to the community. There is often only one shot at getting this right.
A buzz marketing campaign around your brand or new product launch can be effective if you want to drive short-term attention. However, the process of doing so can be harmful if you also intend to build long-term relationships with influencers with the goal of driving sustainable word of mouth.
Photo Credit: Catlin Lewis @ Flickr
So take your time.
Today it might be Twitter.
Tomorrow it's a Facebook page.
As you take your first steps into the living web,
listen, learn, and ask questions - of everyone.
The people you meet along the way can become your biggest advocates. And in the process, you will earn the kind of trust that elicits advocacy.
- How many people are recommending your brand right now?
- Is there anything you could do to thank them?
