A recent post at Cece Salomon-Lee's "PR Meets Marketing" evaluated the presence of corporate accounts for 100 PR agencies in some top social networks. Although Cece cited the positive work done through some personal accounts, she focused solely on looking for corporate accounts.
There is a lot of attention placed on the importance of a company owning (or 'squatting') social media accounts by their brand name. For many industries, it is appropriate for communication to be networked through multiple people occupying the same online identity.
However, I feel like social media agencies should take a step further.
I left the following comment:
Below are the people who make up Zocalo Group on Twitter. Each individual recognizes the value of active, generative learning.
So, I ask readers to help us determine whether a conglomerate of our voices as @ZocaloGroup is of interest.
If you followed the Zocalo, what would you want to hear?
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There is a lot of attention placed on the importance of a company owning (or 'squatting') social media accounts by their brand name. For many industries, it is appropriate for communication to be networked through multiple people occupying the same online identity.
However, I feel like social media agencies should take a step further.
I left the following comment:
Why should an agency use a corporate Twitter profile at all (as opposed to promoting the activities and networks of trust already constructed through the employees of that company)
Would you prefer to listen and interact with a person or an agency?
(Can't we expect a different kind of conversation from each?)
Below are the people who make up Zocalo Group on Twitter. Each individual recognizes the value of active, generative learning.
@amandaredman
@astockett
@Contrapuntist
@defilirs
@ehesler
@gordondym
@jennydecki
@jrolnia
@J_Dubbers
@MichaelStern
@nadinenocero
@paulmrand
@rooneyp1
@RRasmussen
@RyChoy
So, I ask readers to help us determine whether a conglomerate of our voices as @ZocaloGroup is of interest.
If you followed the Zocalo, what would you want to hear?
