As noted in Sunday's blog entry, Motrin inflamed the blogosphere and Twittersphere with its recent Motrin Ad.  In amazing speed, the VP of marketing at McNeil Consumer Healthcare responded, apologized and pulled the ad.

While they made an amazing misstep, McNeil acted promptly to stem the ferocity of the negative word of mouth.  Kathy Widmer, VP of marketing at McNeil, introduced herself as a mother of three and wrote that the ads were intended to show "genuine sympathy and appreciation for all that parents do for their babies."

The power of social media, the value of listening, the impact of word of mouth and the influence of online moms all made themselves heard.  And we have a new case study!