Looks like Motrin is quickly becoming the poster child for the most current social media and word of mouth marketing campaign gone bad.

Started following the tweets of David Armano on the new Motrin Ad and the backlash they are getting among the social media moms they were looking to engage.

The benefit of a smart, mom-focused word of mouth marketing campaign is that you can test and validate it before launching.  Motrin clearly didn't do this.  They have a chance to redeem themselves; let's see if they do it.  There is an upside: we all need new materials for our social media and word of mouth marketing "don'ts."