Eating, drinking and breathing social media day-in and day-out leaves you thinking that the entire world cares as much about the latest and greatest online channels as you, and they are using them to interact with their friends, colleagues and family the way you and I do. I mean, you're reading this blog, so you must be fairly blog-savvy, and who isn't on Twitter?
Oh, that's right, almost nobody. It's true that 3 million people are Tweeting (which is remarkable, given there were only about 500k in February 2008), but that leaves another 298 million people in the US who aren't. But that's changing...
A recent Forrester Research survey, which I read about in an AdWeek article, highlights the growth and changes in social media adoption. While growth is slowing in some areas, people across the board are becoming more comfortable with the various tools and channels available to them. This may be a reflection that people are much savvier now about web-based applications than even a year ago, or that social media is increasingly embedded into web applications.
Regardless of the underlying reasons, social media is becoming mainstream. For marketers, it poses all kinds of new questions and challenges about how to truly reach and engage customers. What do you think are the biggest issues with social media, and what do marketers need to consider? And how can companies be effective when entering the world of social media?
Oh, that's right, almost nobody. It's true that 3 million people are Tweeting (which is remarkable, given there were only about 500k in February 2008), but that leaves another 298 million people in the US who aren't. But that's changing...
A recent Forrester Research survey, which I read about in an AdWeek article, highlights the growth and changes in social media adoption. While growth is slowing in some areas, people across the board are becoming more comfortable with the various tools and channels available to them. This may be a reflection that people are much savvier now about web-based applications than even a year ago, or that social media is increasingly embedded into web applications.
Regardless of the underlying reasons, social media is becoming mainstream. For marketers, it poses all kinds of new questions and challenges about how to truly reach and engage customers. What do you think are the biggest issues with social media, and what do marketers need to consider? And how can companies be effective when entering the world of social media?
