National Geographic has partnered with Newsgator to create, host, and track dynamic widgets. This is not the interesting part. What's interesting and I believe genius is that rather than users syndicating this to home pages and social networking sites, it allows 3rd parties to co-brand the widget and feature it on their own site. Wait! it gets better....It has spread to 23 media sites unaffiliated with NG to a potential 3 million + users in 30 days. Wow! As someone always interested in the numbers, I am ecstatic that the numbers back up the effectiveness. Nice job! What a great way to connect with customers and an effective example of Digital Word of Mouth.
What are other ways to maximize the effectiveness of widgets and other social media gizmos? Any recent gleaming examples?
