If you are in Chicago, and can squeeze away for a few hours, I'd highly recommend going to the PRSA Event today on Social Media.  They'll be covering lots of word of mouth marketing, buzz marketing, influencer marketing and, of course, social media marketing tools, techniques and case studess.

Stephanie Mortiz, one of our clients at ConAgra Foods, will be speaking.  She is quite the Word of Mouth Marketing advocate and has some very real and practical insights on what it takes to drive social media and WOM in the corporate world.