Going Where The Heat Is...The Twitter Phenomenon

By Patrick Rooney on May 22, 2008 4:11 PM | View Comments
It is truly amazing the speed of change we are witnessing in how we communicate with each other, and how companies communicate with their customers.  Barely four months ago, Twitter was the domain of a small cadre of uber-early social media adopters.  Now, it has grown into a 1.6 million member (and growing daily) force to be reckoned with, and is changing the word of mouth landscape in very fundamental ways.  Naturally, marketers will follow, and the following post from Silicon Valley Insider caught my attention:
  

By now, we know that Twitter isn't just for navel-gazers talking about their lunch. Hundreds (thousands?) of companies are also using Twitter to talk to customers and to talk about their businesses. Some are doing a much better job at it than others.


So, my question is: will corporate attention dull the shine on the newest social media darling, or will it help drive adoption?  Is there anything marketers can do to receive a polite welcome without being flayed on sight, even if they "do it right"?  

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