"What people say to one another can be as potent as what TV advertisments try to make them think...," states an OpEd in today's NY Times, referring to Huckabee's and Edwards's recent wins in Iowa.
The drumbeat for the importance of word of mouth in the upcoming elections is growing stronger by the day. Politicos, like chief marketing officers, are recognizing the power -- positive and negative of WOM.
The article continues, "It's crucial to understand who is taking part in these conversations. Some participants are more important than others, transforming themselves from mere "talkers" into advocates -- committed supporters who evangelize on behalf of their candidates."
2008 is unquestionably turning into the year for word of mouth advertising and influencer marketing.
"It doesn't take much -- just people willing to talk, and listen, to one another," the article concludes.
For most marketers, however, that little bit represents a significant mindset and spending shift.
Let's watch and see who really gets it this year -- both in politics and business.
The drumbeat for the importance of word of mouth in the upcoming elections is growing stronger by the day. Politicos, like chief marketing officers, are recognizing the power -- positive and negative of WOM.
The article continues, "It's crucial to understand who is taking part in these conversations. Some participants are more important than others, transforming themselves from mere "talkers" into advocates -- committed supporters who evangelize on behalf of their candidates."
2008 is unquestionably turning into the year for word of mouth advertising and influencer marketing.
"It doesn't take much -- just people willing to talk, and listen, to one another," the article concludes.
For most marketers, however, that little bit represents a significant mindset and spending shift.
Let's watch and see who really gets it this year -- both in politics and business.
