Wow.  The bash Facebook bandwagon is really getting a lot of hangers-on.

Even Fortune is predicting Facebook's demise based on the Beacon debacle.  It's not gonna happen.  There's too much money at stake for the powers to be at Facebook to not figure it out -- and quickly.

This word of mouth marketing, peer to peer sharing stuff is not that hard.  Transparent and honest communications is key.  Manipulating the system -- from viral advertising to off line in-market events -- won't be tolerated.

The benefit of all of this to the rest of us in the marketing world? We continue to be reminded of how word of mouth can be done right -- and wrong.